In a now familiar global ritual, Apple fans jammed shops from Sydney to Paris to pick up the tech juggernaut’s latest iPhone.
Eager buyers formed long lines Friday at Apple Inc. stores in Asia, Europe and North America to be the first to get their hands on the latest version of the smartphone.
In London, some shoppers had camped out for a week in a queue that snaked around the block. In Hong Kong, the first customers were greeted by staff cheering, clapping, chanting “iPhone 5! iPhone 5!” and high-fiving them as they were escorted one-by-one through the front door.
The smartphone will be on sale in the U.S. and Canada hours after its launch in Australia, Japan, Hong Kong, Singapore, Britain, France and Germany. It will launch in 22 more countries a week later. The iPhone 5 is thinner, lighter, has a taller screen, faster processor, updated software and can work on faster “fourth generation” mobile networks.
The handset has become a hot seller despite initial lukewarm reviews and new map software that is glitch prone. Apple received 2 million orders in the first 24 hours of announcing its release date, more than twice the number for the iPhone 4S in the same period when that phone launched a year ago.
In a sign of the intense demand, police in Osaka, Japan, were investigating the theft of nearly 200 iPhones 5s, including 116 from one shop alone, Kyodo News reported.
Analysts have estimated Apple will ship as many as 10 million of the new iPhones by the end of September.
Some fans went to extremes to be among the first buyers by arriving at Apple’s flagship stores day ahead of the release.
In downtown Sydney, Todd Foot, 24, showed up three days early to nab the coveted first spot. He spent about 18 hours a day in a folding chair, catching a few hours’ sleep each night in a tent on the sidewalk.
Foot’s dedication was largely a marketing stunt, however. He writes product reviews for a technology website that will give away the phone after Foot reviews it.
“I just want to get the phone so I can feel it, compare it and put it on our website,” he said while slumped in his chair.