Tim Cook, recently appointed Apple CEO, took the reins and moderated an information session about some of the newest releases from the company on Tuesday.
Cook took the stage and expressed his love for the company in which he has become a leading representative.
“I love Apple. I consider it the privilege of a lifetime,” Cook said from the Apple headquarters in Cupertino, Calif. on Tuesday. “This room has quite a history at Apple. Just 10 years ago, we launched the original iPod here. And just one year ago, we launched the MacBook Air. Today we will remind you of the innovations of this company.”
Cook spent time previewing some new items, along with upgrades to some known favorites. He informed people additional Apple product lines, including Lion, a Mac operating system.
However, the Apple CEO knew that most people were excited to hear about the newest iPhone release.
“Next up is iPhone — this could be a reason why the room is so full today,” Cook said before speaking about the 93 percent of fortune 500 companies who decided to use iPhone.
Although some people have been speculating about the iPhone 5, Cook spoke about the iPhone 4S model with improved graphic abilities and an A5 chip that is also used in the iPad 2.
“Inside, it is all new,” Cook said.
Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, shared the spotlight with Cook and spoke about the iPhone 4S camera.
“We set our sights on competing with the best point-and-shoot cameras,” Schiller said at the Apple presentation.
Schiller also presented another new feature of the phone that made it stand out from the competition.
“We left one thing out it’s about our voice,” he said about the newest feature, called Siri.
“It’s an intelligent assistant that helps you get things done, just by asking.”
Cooks said he was proud of the new features released by Apple, including the capabilities of the new iPhone 4S.
“Only Apple could make such hardware and services,” the CEO said. “I am so incredibly proud of this company and all of the teams that worked so hard to bring all the amazing things you’ve seen to reality.”