During Wednesday’s conference in San Francisco, Apple CEO Tim Cook announced that 2012 will be the year we’ll get to see many interesting new things from the company, saying “Across the year, you’re going to see a lot more of this kind of innovation”.
Apple unveiled its latest version of iPad on Wednesday, but surprisingly opted to break naming tradition by numbering devices, but rather dubbed it The New iPad.
Apple’s senior vice president of worldwide marketing, Phil Schiller, said the name was chosen simply to become unpredictable for everyone.
Some believe the new iPad is carving Apple’s future iOS naming convention as a branding makeover, so considering this, what is the chance the next iPhone will be called ‘The New iPhone’ instead of the expected iPhone 5?
Apple is well known for its unpredictability, and “The new iPhone” is expected to feature Gorilla Glass 2 for its display and an improved camera, and rumours are abound that the flagship smartphone will be powered by a quad-core ARM A6 CPU and will have storage options up to 128GB.